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    « Errorfication | Main | Thinking Change »

    February 24, 2014

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    Cobb

    It's interesting to note as I notice a few key turning points in the world of journalism, that Microsoft, having automated the back office, is nowhere present in the cutting edge of what people are actually doing to build social media. Social media is really nothing more than back office scaled up to millions of users, more of which are producers than consumers. You will note that the basic idea of the spreadsheet hasn't scaled, and though MSFT rules the spreadsheet world, it hasn't innovated in any fundamental way the actual context of what a spreadsheet should do when it meets bigger sets of data and bigger sets of users.

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